Abstract As the medium closely connecting humans and linking humans with the earth, diet is given more meanings and connotations under the context of travel. Tourist diet comfort degree, a catalyst meeting the self-demands of tourists, exerts an important influence on tourist consumption experience and local comfortable image shaping. Tourists have different perceptions of and give various comments on diet in the environment of diet consumption based on self-sensory mobilization and overall evaluation. Comfort at the perception level shall be various and specific in the context of tourism diet consumption. However, comfort at the level of diet is categorized as an element attribute and directly put into a grander research theme or research framework. This paper collects materials by semi-structured interviews, encodes and analyzes data by using the grounded theory, explores and identifies the components of diet comfort degree and reveals the influence mechanism. The conclusions of the research are as follows:1) Tourist comfort degree means that tourists evaluate the macro environment, micro atmosphere and delicious food in the aspects of physiology and psychology comprehensively during the diet activities. 2) Tourist diet comfort degree consists of environment basis as the external macro environment element, atmosphere creation as tourists' internal feelings of micro diet environment, entity of perception as the core of diet product consumption and subject of perception as the tourist combining physical and psychological feelings. 3) Tourist diet comfort degree consists of diet comfort arousing, comfort realizing and comfort evaluating. There are differences in the influencing factors in different stages, which comprehensively influences and forms the tourist diet comfort experience and establishes the influence mechanism.
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2021, Vol. 36 
